President Obama’s visit to the Palo Alto headquarters of Facebook Wednesday afternoon is just the latest chapter in a long commingling between the social media behemoth and a politician whose candidacy thrived thanks in part to its growing reach.
Obama’s stop is the latest in his Shared Responsibility and Shared Prosperity town hall series, where he’ll pitch his deficit reduction plan and address continued economic angst while taking questions from some of the network’s 500 million users.
The California swing also has a distinctly campaign feel, with the president planning to attend a half dozen fundraisers in both the San Francisco and Los Angeles areas in the next 48 hours.
And the Facebook town hall, while an official event, just so happens to come two weeks after Obama launched his 2012 re-election bid – a rollout that included a Facebook drive for users to announce they were "IN" as well.
The 2008 Obama campaign owes some of its success to its social media dominance. One of the campaign’s early hires was Chris Hughes, a Facebook co-founder. He headed up online organizing through the My.BarackObama.com platform, considered the gold standard in online organizing that other campaigns now emulate.