You're so vain. You probably think this column is about you.
Carly Simon may be down on vanity, but I'm cool with it, so long as you don't go off the deep end. (I'm talking to you, Heidi Montag.) The desire to look good can be a powerful motivator for achieving health and fitness.
"People are hard-wired to strive to look better because it brings benefits throughout life, be it in mate selection, employment opportunities, salary or life in general," I was told by Gordon Patzer, a professor of business administration at Roosevelt University in Chicago and the author of six books on the physical attractiveness phenom- enon.
Patzer explained that there is actually a "beauty premium" paid to good-looking people. On average, in the U.S., they make 5% more than average-looking people, who in turn make 10% more than those deemed unattractive. So anyone who transforms from hippo to hottie can expect to earn nearly 16% more a year. No wonder beauty is such big business.
For The Record
Los Angeles Times Wednesday, August 24, 2011 Home Edition Main News Part A Page 4 News Desk 1 inches; 45 words Type of Material: Correction
Fitness: In the Aug. 22 Health section, a column on how vanity can encourage exercise said that Bill Pearl had won the Mr. Olympia bodybuilding title five times. He has won the Mr. Universe title four times; he has never won the Mr. Olympia title.
For The Record
Los Angeles Times Monday, August 29, 2011 Home Edition Health & Wellness Part E Page 4 Features Desk 1 inches; 44 words Type of Material: Correction
In the Aug. 22 Health section, a column on how vanity can encourage exercise said that Bill Pearl had won the Mr. Olympia bodybuilding title five times. He has won the Mr. Universe title four times; he has never won the Mr. Olympia title.
As Aristotle said more than 2,000 years ago, "Personal beauty is a greater recommendation than any letter of reference."
Patzer agrees that, when applied properly, vanity can be great for physical well-being because of the myriad health benefits that come with regular exercise. He also believes it's a common reason why people hit the gym or running trails: "While many people state they are pursuing fitness for health reasons, the truth is that these are often secondary to their desire to look better. In the back of their minds they're killing two birds with one stone."
What's more, it can be a lasting driver, he says: "It will keep us going back to maintain our new look."
That new look isn't just from the neck down, Patzer adds. "Slimming down will certainly make their face more aesthetically pleasing," he told me. "If their features are well-defined, then this is considered to be more attractive. Weight loss creates a more chiseled look." Don't let that third helping of bacon fill out your chin hole.
Vanity can go sideways if we put too much emphasis on it, though. "It can cross a line where we get into anorexia and bulimia, or people who do too much exercise and cause injury," Patzer says. "We can also go too far by getting radical plastic surgery, taking anabolic steroids or dangerous weight loss supplements, or going on crash diets."
Consider the toxic stew that is professional bodybuilding and the words of five-time Mr. Olympia Bill Pearl: "The guy left standing on the stage today at the end of a bodybuilding show is probably the guy in the arena who is closest to death."
That's messed up.
And in any case, when you take vanity goals too far, you get the opposite effect. Patzer says: "We want [people] to be naturally attractive. We don't judge them as favorably if they had to do it through surgery, lots of cosmetics or taking a physique to an extreme like a bodybuilder."
The popularity of websites like AwfulPlasticSurgery.com amply back up this statement. But there is also science.
What's a turn-on
In 2007, researchers at UCLA published a compilation of six studies of why muscularity is sexy -- and uncovered an inverted "U" of physical attractiveness. In one of the studies, 141 college women looked at six computer-generated male physiques (with the faces blocked out) to assess sexual desirability.
"Women rate muscular men as sexier, more physically dominant and volatile, and less committed to their mates than nonmuscular men," the authors noted in their paper in the Personality and Social Psychology Bulletin.
I don't know about my volatility, but I've been committed to one woman for more than two decades. So there.
The most interesting part of the study was the finding that "men with moderate muscularity are rated most attractive" and that the more brawny bodybuilder physique is deemed less desirable. Just one more reason to avoid anabolic steroids.
So what do men prefer? A 2009 study in the Journal of Personality and Social Psychology reveals that the No. 1 desired trait is for our mates to be thin. The study, which involved 4,000 men and women ages 18 to 70 looking at a series of photos, didn't say anything about women who are too thin, but judging by the frequent media backlash against stars who lose too much weight and based on my own anecdotal experience -- meaning what I chat about it with guys in the locker room -- I'd say retaining curves is good. Most men I know don't go for the praying mantis look.
Overall, I don't believe there is anything wrong with using vanity to motivate you toward becoming a regular exerciser and improving your diet, as long as it's done in a mindful way that doesn't sacrifice health and performance.
If your vanity goals sacrifice health or performance, then just say nope.