A "super PAC" backing Republican presidential hopeful Mitt Romney launched the most expensive ad campaign in the GOP primary to date with a 30-second spot touting Romney’s record.
Restore Our Future, a committee formed by several former Romney aides, including Republican operative Carl Forti, will spend $3.1 million airing pro-Romney ads in Iowa, the group announced on Thursday.
It is the latest evidence that outside groups like Restore Our Future -- which can accept unlimited contributions from individuals, corporations and labor unions – will reshape the way campaign advertising is financed in the 2012 presidential election, the first since a series of court rulings and regulatory decisions erased many limits on the way money can be donated and spent on campaigns.
To put the $3.1 million in perspective, Barack Obama spent $9 million on paid media in Iowa during his campaign for the Democratic nomination. Hillary Rodham Clinton spent $7.2 million, and John Edwards spent $3.2 million, according to tabulations by CNN.