A music video about "fracking"? Last week, Time magazine named a funny video about the natural-gas extraction process called fracking the No. 2 most creative video of 2011.
It may be fun to say, but fracking is hard on the environment and local water safety, and that’s the message behind this video, which has now gone viral and has over 200,000 views on YouTube.
“It’s a word you hear but you don’t exactly know what it means or what it all entails. So I think it helps get people interested in the topic, and hopefully, if they watch the video, they’ll go read an article about it or find out more information about what it is and what the effects are,” says Lisa Rucker, an editor in Los Angeles for production company Pictures in a Row. She called from a set in Kentucky where she was helping to shoot a commercial.
Rucker and another Pictures in a Row employee, graphic designer Adam Sakellarides, produced the video based on a song written by a friend, NYU student David Holmes, with help from Andrew Bean and Niel Bekker. The hip-hop styled rap, entitled “My Water’s On Fire Tonight (The Fracking Song),” pulls out the key points in a ProPublica report on the controversial natural-gas drilling technique, which has caused flammable chemicals to pour from water taps in some locales, literally allowing the tap water to burn.