ShoeDazzle, co-founded in 2009 by Kim Kardashian, has raised $60 million from investors, including a $40-million round in May led by venture capital firm Andreessen Horowitz, which has invested in major tech companies such as Facebook and Groupon. Based in Santa Monica, ShoeDazzle expanded to Britain and South Korea this year and is launching in 10 other countries in 2012, co-founder Brian Lee said. In May, the brand said it had more than 3 million members.
Since launching in March 2010, JustFabulous has gained more than 4 million members nationwide and is posting $5.5 million in monthly sales. The company — which also sells handbags, denim and other products — announced in September that it had raised $33 million in new funding. Revenue and membership have increased 20% month over month this year, and the company expects to sell 2.5 million to 3 million pairs of shoes and handbags in 2012, JustFabulous co-CEO Adam Goldenberg said.
Santa Monica's ShoeMint launched on Black Friday and three days later had sold out of its entire inventory of women's shoes, which are designed by actress Rachel Bilson and Hollywood stylist Nicole Chavez. Parent company BeachMint said ShoeMint — its fourth e-commerce site — attracted about 80,000 pre-registrations and was its most successful website launch to date; 10,000 people are on the wait list to buy shoes.