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Get a cultural fix with L.A.'s 'Discover the Arts' discounts

January 06, 2011|By Rosemary McClure | Special to the Los Angeles Times
  • The Getty Center is one of the museums offering discounts through the "Discover the Arts" program.
The Getty Center is one of the museums offering discounts through the "Discover… (Robbin Goddard / Los Angeles…)

Let your inner artist soar—and save some money too—with "Discover the Arts in L.A,” a get-acquainted-with-Los Angeles program that runs through April 30 in the City of Angels and nearby cities.

Now in its third year, the program offers discounts at more than 30 cultural institutions, including the Los Angeles County Museum of Art, the Getty Center in Los Angeles and Getty Villa in Malibu, the Aquarium of the Pacific in Long Beach and the Norton Simon Museum of Art in Pasadena.

Participating venues are giving deals such as two-for-one general admission, free gifts and services and discounts up to half off regular prices.

Besides the savings, the program encourages people "to explore a museum or performing arts institutions that they’ve never visited before,” said Michael McDowell, senior director for cultural tourism at the Los Angeles Convention and Visitors Bureau, known as LA Inc.

Last year, more than 68,000 people downloaded discount coupons for museums and other cultural attractions during the program’s three-month run, McDowell said.

"Discover the Arts," created by LA Inc.and Wells Fargo, also includes hotel specials.  

Below is a sampling of the offers. Blackout dates apply; check specific venues for valid dates:

Los Angeles County Museum of Art (LACMA): Two-for-one general admission.

Getty Center and Getty Villa: 20% museum store discount.

Aquarium of the Pacific: $5 off adult admission, $2 off child admission.

Norton Simon Museum: Two-for-one admission.

Grammy Museum at L.A. Live: Buy one ticket, get one free; 15% discount at museum store.

Los Angeles Philharmonic: 20% discount off chamber and celebrity concerts in select sections.    Info: Discover the Arts in L.A, which has a complete list and description of  participating venues and offers.

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