With the male-skewing "The Green Hornet" currently dominating the box office, Paramount Pictures is hoping to take the top spot with a movie aimed at young women.
Paramount's Ashton Kutcher-Natalie Portman romantic comedy "No Strings Attached" is the only new film opening nationwide this weekend and is generating solid interest among females under 25, according to prerelease surveys.
People who have seen the results of such surveys said "No Strings" should open to about $20 million, a good start given that it cost about $25 million to make. It was co-financed by Paramount, Spyglass Entertainment and Cold Spring Pictures.
Marketing for the film, about a young couple attempting to have a sexual but nonromantic relationship, is not attracting many men, according to surveys. That's good news for last weekend's No. 1 movie, "Green Hornet," which drew a primarily male audience.