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Shopping: Yoga wear and more in I Am Beyond line

Jodi Guber's yoga-inspired clothing line I Am Beyond offers daywear pieces including jersey jackets, harem pants, tunics and dresses.

January 23, 2011|By Emili Vesilind | Special to the Los Angeles Times
  • Actress Shiva Rose models the rechristened I Am Beyond line.
Actress Shiva Rose models the rechristened I Am Beyond line. (I Am Beyond )

For Jodi Guber, yoga has always been more of a lifestyle than a mere fitness endeavor. Which is why the designer and certified yoga instructor recently retooled and renamed her yoga-inspired clothing line, Beyond Yoga, to reflect what it's gradually evolved into — a comfort-based lifestyle brand with an athletic component.

The rechristened label, I am Beyond, still offers the high-quality clingy yoga pants, support bras and ribbed tanks that made it a favorite among fitness-fanatic celebs including Reese Witherspoon, Gwyneth Paltrow and Blake Lively.

But now Guber's amped up the fashion component with cozy-but-trendy daywear pieces including jersey jackets, harem pants, cowl-neck tunics and dresses.

"I feel like today's woman, more than ever, wants it all," said Guber, who's the daughter of movie mogul Peter Guber. "And I feel like our line is what that's about. You go to yoga in quilted knee-length capris, then after yoga you throw on a Lanvin ballet slipper and you look totally chic."

Guber, who grew up in Hollywood struggling with her body image ("I had to work really hard to find a way to dress to fit the part and still feel sexy and good among the celebrities," she said) offers the collection in sizes 0 through 16 (XL), noting, "I'm not interested in just being a fashion line. I'm interested in being a go-to resource for women. My [customer] will also shop at Target and buy a Dior dress.… It's for the couch potato and the major workout girl."

Prices range from $49 for a tank top to $128 for knit harem pants.


Sephora grand opening event Friday: Josie Maran, former supermodel and founder of the eco-friendly Josie Maran Cosmetics line, will help celebrate the opening of a new Sephora store at the Americana at Brand mall by hosting beauty makeovers (executed by her makeup team) and offering a special gift to the first 100 customers to purchase a product from her collection.

230 Americana Way, Glendale. 10 a.m. to noon.

Westfield Topanga's Sock Hop and Shoe Drive Saturday: Donate a pair of new or gently used shoes, a package of new socks or $5 and enjoy 1950s sock hop-style tunes, refreshments, a raffle and a kid's costume contest at this charity event, benefiting "Operation Cover Those Toes," an ongoing sock and shoe collection effort for disadvantaged, school-aged children in the San Fernando Valley. Four Westfield Topanga shoe retailers, including the Walking Co., will also provide special incentives for those who donate.

Westfield Topanga, on the lower level near Sears, 6600 Topanga Canyon Blvd., Canoga Park. (818) 594-8740. 3 to 5 p.m.

Valentino spring trunk show Monday and Tuesday: Check out Valentino's floral-and-ruffle-filled spring collection, designed by fashion upstarts Pier Paolo Piccioli and Maria Grazia Chiuri, all in one place at this two-day trunk show.

Saks Fifth Avenue, designer salon on the third floor inside Saks East, 9634 Wilshire Blvd., Beverly Hills. For more information or to schedule an appointment, call (310) 275-4211.

Carolina Herrera fall 2011 bridal trunk show Thursday through Saturday: Peruse the dreamy wedding dresses in Carolina Herrera's fall 2011 bridal collection at this three-day event.

Saks Fifth Avenue, Bridal Salon on Four West, 9600 Wilshire Blvd., Beverly Hills. Call (310) 887-5509 to schedule an appointment.


The Mini Social warehouse sale Saturday: Swanky children's fashion website the Mini Social hosts a sale featuring deep discounts on brands including Joah Love, Egg by Susan Lazar, LA Made, Ben Sherman Kids and Tea Collection. Dresses will start at $15, leggings at $10 and coats at $25.

120 E. Santa Anita Ave., Burbank. (866) 212-3259. 9 a.m. to 1 p.m.

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