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Prince is keeping his fans guessing

The performer's 21-concert L.A. run, which features starry musical guests, is coming to a close.

June 02, 2011|Randy Lewis

The engagement also has a philanthropic component: Prince has said he will donate some of the proceeds to the Faith Central Baptist Church, which bought the arena in 2000 and has been struggling to get out from under millions of dollars in debt from years of unprofitable operations. (Church officials are hopeful that a pending sale of the Forum to Madison Square Garden Entertainment will help ease or eliminate their financial burden.)

"He likes to find ways to call attention to himself and he loves to perform live, so this is totally consistent with his MO," said Jon Bream, author of the 1984 biography "Prince: Inside the Purple Reign." "He's given away two albums in British newspapers. He gave away the 'Musicology' album as part of the ticket price for people who went to those [2004] shows."

Figuring out a way to play multiple dates in a single city makes considerable business sense too, as fuel prices have skyrocketed over the last year.

"It's significantly cheaper than having trucks running on the highway from market to market," AEG's Phillips said. "You can cut costs down enough to lower [ticket price] scaling, which is a good trend. The consumer perceives tremendous value for the money. Think about it: $25 at some concerts is the surcharge on the tickets."


For The Record
Los Angeles Times Wednesday, June 08, 2011 Home Edition Main News Part A Page 4 News Desk 1 inches; 41 words Type of Material: Correction
Prince: An article in the June 2 Calendar section about Prince's multiple-night stand at the Forum in Inglewood referred to the church that purchased the arena in 2000 as the Faith Central Bible Church. It is the Faithful Central Bible Church.

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