The Pomx pomegranate extract capsules are touted to be beneficial. (Pom Wonderful )
Legend has it that King Tut was fond of pomegranates, and so were the ancient Persians. They surely enjoyed the fruit in its natural form — not processed into pomegranate extract pills.
These days, a number of companies sell pomegranate supplements and say the pills are a more convenient way to benefit from the fruit's potent antioxidants. The most aggressive of these manufacturers is POM Wonderful, the company that also makes pomegranate-based juices, teas and snack bars. Each of its Pomx Pills provides the same "antioxidant power" as 8 ounces of Pom Wonderful 100% pomegranate juice without the 160 calories or 34 grams of sugar, the company says.
The appeal of antioxidants stems from studies showing that diets high in antioxidant-rich foods may be linked to a lower risk of cardiovascular disease, some types of cancer and other health problems. Antioxidants neutralize dangerous molecules called free radicals that, if left unchecked, can damage cells.
But claims that pomegranates, in particular, are good for the heart and prostate overstate the benefits of the fruit in any form, and especially in pills, says Dr. John Gordon Harold, a cardiologist at the Cedars-Sinai Heart Institute in Los Angeles.
"If people want to take them, that's fine, but it's not based on any scientifically valid information," says Harold, who is also a spokesman for the American Heart Assn. (The AHA does not take positions on individual commercial products.)
For close to a decade now, Pom Wonderful has touted what it claims are the fruit's scientifically proven health benefits. The Los Angeles-based company has invested $34 million in pomegranate research, including studies on the fruit's ability to improve cardiovascular and prostate health and erectile dysfunction.
That marketing approach captured the attention of the Federal Trade Commission. Last year, the agency filed a complaint against the company for "making false and unsubstantiated claims that their products will prevent or treat heart
disease, prostate cancer, and erectile dysfunction."
Pom is fighting the charges.
"We disagree with the FTC and believe that the manner in which we have communicated the results of our scientific research is both truthful and appropriate," the company said in a statement. "Our scientific research, which is world-class, shows that there are significant, healthful benefits associated with drinking pomegranate juice."
The company also chastised the agency for targeting a "natural food product" instead of "focusing on manufactured and processed foods that make exaggerated health claims based on ingredients that have been added to the food in a laboratory. … Pomegranates are inherently healthy."
Indeed, the pomegranate is "probably the most well-studied fruit we have," says Dr. David Heber, director of the UCLA Center for Human Nutrition and a recipient of Pom funding.
Heber, who has conducted more than a dozen studies on pomegranates, says the fruit contains a powerful set of antioxidants, including compounds called anthocyanidins and ellagitannins. While some of these are found in other red-pigmented fruits and vegetables, including strawberries and red cabbage, other antioxidants, such as punicalagins, are found only in pomegranates and some rare herbs, he says.
It can be difficult to know precisely what parts of the fruit — and which specific antioxidants — are in commercial supplements because they're not tightly regulated, Heber says. Pom crushes the entire pomegranate — skin, rind and all — to make its products, the company says.
Most of the evidence in favor of pomegranate's health effects comes from laboratory and animal studies, and most of them focus on the juice, not the pills.
A review of studies on pomegranate juice published this year in Complementary Therapies in Clinical Practice concluded that the beverage appeared to reduce blood pressure and slow the buildup of plaque in the arteries. But only five of the studies in the analysis were conducted in humans (the rest involved mice or test tubes), and they were small to boot. For instance, a widely cited 2001 study showing a 5% decline in blood pressure in people who drank 1.7 ounces of pomegranate juice daily for two weeks involved just 10 participants.
There's less evidence to support the claim that pomegranate juice can prevent or treat prostate cancer. Animal research has been remarkably promising, says Hasan Mukhtar, a professor of cancer research at the University of Wisconsin Medical Science Center who has examined the juice in his own lab (with funding from Pom in some cases). But human research on the subject is limited to a single clinical trial, which lacked a proper placebo control, he says. (That 2006 trial, published in Clinical Cancer Research, showed that consuming 8 ounces of pomegranate juice daily slowed the increase of prostate specific antigen, a marker of prostate inflammation or cancer, in men with prostate cancer.)