TOP OF THE POPS: Foster the People, Cubbie Fink, left, Mark Foster and Mark… (Steven Dewall / Redferns )
The time slot was an unforgiving one and the venue even worse. When Foster the People ambled onstage at noon on the final full day of the nearly weeklong South by Southwest music festival in Austin, Texas, in March, it was exhaustion rather than excitement that filled the convention center hall. The scant and weary crowd was hardly befitting for a band that would soon have a top 10 album in "Torches" and become the hottest thing going in Los Angeles.
"To a spectator who knew nothing about the back story, we are a band that came out of nowhere," said the trio's leader, Mark Foster. Indeed, Neil Schield, owner of Echo Park's Origami Vinyl, said Foster the People "kinda bypassed" the local scene. It's a point that's hard to argue when the band's slinky, digitally enhanced single "Pumped Up Kicks" is infiltrating Top 40 radio less than a month after the album's release.
Also, Foster the People isn't exactly an act that comes out with guns ablazing. The band has a genre-hopping musical finesse, characterized by Isaac Green, who signed it to his Sony-affiliated StarTime International, as "endearing."
The charm worked on those in Austin who saw the band in the cavernous, nearly empty convention center ballroom. Foster the People's mix of Euro-chic electronics, snappy choruses and soulful beats soon had attendees dancing in the aisle. It was upbeat, multicultural left-of-center pop, and it served as aural caffeine, with the crowd responding to each of Foster's slide steps and hand claps.
"My favorite band of the last 15 years is Blur," said Foster, referring to Damon Albarn's pre-Gorillaz Britpop outfit. "I see us as a less rock, more electronic version of Blur."
Word of mouth and a merry melody have helped propel the band's "Torches" to No. 8 on the U.S. pop chart. However, as with most music industry soap operas, this tale comes complete with missed opportunities and court papers. For Foster, it's the rare second chance in a town where few get one, and perhaps that's why he speaks with a confidence just short of cockiness. Not many, after all, would have the gall to walk away from the chance to work with Dr. Dre's label, Aftermath Entertainment.
"I would have been miserable," Foster said in the back of a tour bus en route to Irvine from Santa Barbara. The 27-year-old Foster sat for much of the interview as if he were on offense, gripping a reporter's recorder as he answered questions and firmly planting his elbows on his knees. "Music is the great equalizer. I don't care if it's Dr. Dre or Dr. Luke or Brian Eno. When you're in a studio and making music together, it becomes pretty apparent if you see eye to eye.
"It's like showing up at a city basketball court with chain nets," added Foster, whose sleek frame is scruffed up with a little rock 'n' roll stubble. "All of a sudden, a pro basketball player steps on the court, but if he gets dunked on, he gets dunked on. Nobody gets treated any differently. It's about the game."
Tip-off for Foster was in Cleveland. The most likely post-high school option was the Air Force. Foster said he "aced" his vocational aptitude test, but with the nation on the brink of invading Iraq, he hesitated. His father, a veteran salesman, suggested Foster move West and give his music ambitions the ol' college try, so Foster left to live with his uncle in Sylmar. "I worked odd jobs delivering pizza, folding chairs, telemarketing, selling kitchen cutlery door to door," he said.
At night, Foster attempted to cozy up with young Hollywood; before too long, he found himself at parties with B-level celebrities and the daughters of rock legends. "I felt like an 18-year-old Hunter S. Thompson," he said. "I was just diving into this Hollywood Hills subculture and taking it all in. I wasn't shy about taking my guitar out at a party. I wanted to be the center of attention."
Networking came naturally to Foster but being in a band didn't. Attempts at getting a project off the ground started and stalled numerous times, but when Foster turned 22 he scored what appeared to be the opportunity of a lifetime. Back then, Foster was writing heavily on the piano, and he said he received a call from the A&R team at Aftermath. In Foster's telling, the label envisioned him as "a white crossover soul artist."
Before this goes further, it must be noted that attempts to confirm Foster's account with representatives of Dr. Dre and his label hit a dead end. Dr. Dre's personal publicist, Lori Earl, said she was "unable to verify" with anyone that Foster showcased for the label, and she requested that it be left out of the story.
Whatever Foster's interactions may or may not have been, the singer said they were short-lived. "I kept digging in my heels the whole time," he said. "I didn't want to be a soul singer. It would have been a dream to work for Aftermath, but I wanted to make what I was making, which was glitched-out electronic music. So I didn't follow up on things."