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At least seven candidates consider a run for Los Angeles mayor in 2013

There is no clear frontrunner in the contest to replace Villaraigosa as L.A. mayor, but the jockeying has begun.

March 05, 2011|By Maeve Reston, Los Angeles Times

Over lunch at a downtown hotel last month, the business executives who'd gathered to hear from Los Angeles City Councilwoman Jan Perry were keen on talking about the upcoming election — not so much the one on March 8 or even the 2012 presidential race, but the 2013 contest for mayor.

Though the election is two years away, the race officially begins Saturday when potential candidates, including Perry, can file paperwork to raise money. With at least seven Los Angeles heavyweights considering a run to replace Mayor Antonio Villaraigosa, who is boxed out by term limits, the race is drawing comparisons to the 1993 contest, when two dozen candidates lined up to take over from retiring Mayor Tom Bradley.

Raising the odds for an early start, there is no clear frontrunner and no automatic choice for labor groups, the city's dominant political force. So far, the question isn't so much who's in as who isn't.

"It's going to be crowded; it's going to be aggressive," Perry told the guests who gathered for the Current Affairs Forum luncheon at the Wilshire Grand. "It's going to be a dog fight."

Perry, a City Hall veteran who represents downtown and part of South Los Angeles, has put herself in the definite column. City Controller Wendy Greuel, a former executive with the film studio DreamWorks SKG who earned accolades as the "queen of potholes" while representing the San Fernando Valley on the City Council, filed postdated paperwork Friday, laying groundwork for a run.

Council President Eric Garcetti, a Rhodes scholar who considered a career as a composer, is thinking about it, along with his predecessor, Alex Padilla, who became the youngest-ever council president before heading to Sacramento to serve in the state Senate.

Joining them is developer Rick Caruso, the impresario of the Grove and the Americana at Brand shopping developments, who served on the board of the city's utility and on the Police Commission.

Former investment banker Austin Beutner, the first deputy mayor who was recruited by Villaraigosa to make the city more welcoming to business, is also nearing a decision. (Beutner, who co-founded the boutique investment and advisory firm Evercore Partners and works for the city for a $1 a year, is one of two potential candidates believed to have the personal wealth to finance their campaigns. The other is Caruso, and both say they would also raise money).

And rounding out the pack is Los Angeles County Supervisor Zev Yaroslavsky, who served on the City Council for nearly two decades starting in 1975. He will lose his seat to term limits in December 2014.

"I have a lot of other things I want to do with my life, and that's the issue for me," Yaroslavsky said last week after speaking at the groundbreaking for the L.A. County High School for the Arts on the campus of Cal State L.A. "If I were to do this, it would be my last stop, and I have to decide whether I want another stop."

The diversity of that potential field means the race is wide open, said political consultant Kerman Maddox, which increases pressure on the candidates to decide early and begin courting groups across the city.

"They will need to slice and dice the voter base to put a coalition together, because there's no clear frontrunner that has a dominant hold on any constituency," said Maddox, who has advised Villaraigosa and before that Bradley. "Money people, activists and other folks, for the most part, are sitting on their hands, paying attention and just watching to see how this thing unravels."

As potential candidates audition consultants and contemplate the challenge of raising millions in increments of $1,000 or less because of city contribution limits, the common thread for many of them is dissatisfaction with how the city has been run during the economic downturn.

After reducing the size of the city work force by several thousand people through a massive early retirement program and several hundred layoffs, the mayor and City Council still face a $350-million deficit in the next fiscal year. Voters across the city are frustrated by traffic, crumbling sidewalks, the nine-year wait for tree trimming and the hazards of dodging potholes. Business interests continue to complain about the byzantine bureaucracy.

With that simmering discontent, the mayor's race will, to some extent, be a referendum on Villaraigosa's two terms in office. And few of the potential candidates are as direct in their criticism of the mayor as Caruso, who considered challenging Villaraigosa in 2009.

"What has he done?" Caruso said of Villaraigosa, making the shape of a goose egg with his hand as he sat in his office overlooking the Grove. A wall in the nearby conference room bore one of his mottos — "Relentless Followup" — in gold lettering. "He's identified issues, but he just hasn't followed through on getting them done."

"We get excited when a supermarket opens up downtown. Wow. That's a pretty low standard," Caruso said. "It's a tough city to live in today."

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