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Will Farmers Insurance settlement turn into a good deal for customers?

The class-action settlement will result in rebates for Farmers Insurance Group policyholders who were allegedly overcharged. But the insurer's own business units get to keep any money unclaimed by affected customers, who must fill out a 10-page claim form.

March 29, 2011|Michael Hiltzik

This case has some unusual features. One is that it's hard to distinguish the plaintiffs from the defendants. The Farmers insurance exchanges are technically co-ops owned by its policy holders. Their business is managed by the parent, Farmers Insurance Group, itself a subsidiary of Zurich Financial Services. But plainly this isn't an arms-length relationship. Among other clues to the interrelationship, according to documents filed in the case, Farmers Group's chairman, Paul Hopkins, serves as a top executive of several of the exchanges, which share a Wilshire Boulevard address with Farmers Group.

Rosenfield maintains that the distinction between the exchanges and Farmers Group is fiction. He contends that nothing in the settlement requires the exchanges to use the money they end up with to benefit policyholders directly by lowering rates (Girardi says that will be the insurance commissioner's task.). Rosenfield is convinced that Farmers will have an incentive to discourage customers from filing claims, say by requiring them to read through a long and complicated claim form.

What about that form? In a court filing, Girardi called it "simple and inoffensive," requiring only a signature for the customer to get paid. I'd argue that no 10-page document written by lawyers can ever be strictly "inoffensive," much less "simple" (not that there's anything wrong with that). This one brims with legal terms and bold-faced cautions sufficient to try the recipient's patience, at a minimum. Girardi says the settlement team's outreach to customers will be aggressive, so he expects more than 50% of the customers to sign up and get their money.

Will that happen? This settlement is shaping up as a test of whether a multimillion-dollar class-action settlement can actually be worth the paper it's printed on.

Michael Hiltzik's column appears Sundays and Wednesdays. Reach him at mhiltzik@latimes.com, read past columns at latimes.com/hiltzik, check out facebook.com/hiltzik and follow @latimeshiltzik on Twitter.

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