It appears that Mel Gibson, after making well-publicized sexist and anti-Semitic comments, may be losing his clout with moviegoers. The actor's latest film, "The Beaver," was released in 22 theaters this weekend and flopped.
The film grossed $104,000 for a paltry per-theater average of $4,745, according to an estimate from distributor Summit Entertainment. The movie came out after Gibson's stock already had been badly damaged. His reputation, hurt by a drunken anti-Semitic rant in 2006, sank even lower last summer when recordings of telephone conversations surfaced of the actor making abusive remarks to ex-girlfriend Oksana Grigorieva .
In Hollywood, it's likely that many will claim "The Beaver's" poor performance means Gibson's acting career is over. But Richie Fay, president of domestic distribution for Summit, said the film's weak debut had more to do with its limited appeal than Gibson's behavior.
"I don't think this is as much a repudiation of Mel and his personal life as it is about a film with difficult subject matter," he said. "It's not the type of role that people would gravitate to or expect him to be in."