"We've had many very interesting conversations with YouTube about things we could do," said Thomas Gewecke, president of Warner Bros. Digital Distribution. "Robert was able to bring those conversations to specific closure."
Entertainment executives said Kyncl not only understands the studios' business, but he also has been receptive to suggestions about creating a store that segregates the paid content from the freely available, user-generated videos.
"Robert's come in with a refreshing approach, saying, first off, 'Content creators, how do you want to work with YouTube?'" said Zander Lurie, CBS Corp.'s senior vice president of strategic development.
Kyncl isn't just courting the major studios. He also is in talks with digital production companies including Ashton Kutcher's Katalyst to create themed channels that combine original online content with a curated selection of amateur videos.