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Wal-Mart to offer Black Friday preview on Saturday

The one-day Wal-Mart event, known as Super Saturday, will offer deep discounts on televisions, gaming systems and other items.

November 03, 2011|By Angel Jennings, Los Angeles Times
  • Hoping to lure shoppers, Wal-Mart will hold sales at its U.S. stores Saturday to give fans a preview of deals normally offered on Black Friday. Above, a store in Pittsburg, Calif.
Hoping to lure shoppers, Wal-Mart will hold sales at its U.S. stores Saturday… (Paul Sakuma, Associated…)

For Wal-Mart shoppers, prices Saturday may look a little like those on Black Friday.

Hoping to lure shoppers, the world's largest retailer will hold sales at its U.S. stores Saturday to give fans a peek at deals normally offered the day after Thanksgiving.

The sale will start at 11 a.m. and go until midnight. The event, known as Super Saturday, will offer deep discounts on televisions, gaming systems and other items.

Some of the featured items include gaming console Xbox 360 250 GB Console with Kinect for $399 plus a $50 Wal-Mart Gift Card; tablet book reader Nook Color, sales price $199, originally $249; and a flat-screen television LG 47-inch Class LED TV, $698.

Customers can sign up at Walmart.com or the retailer's Facebook page to receive an email with the full details of the Black Friday early preview.

This is the first time that Wal-Mart Stores Inc. has offered Black Friday deals this early.

Wal-Mart and other retailers are expecting a tough holiday shopping season as consumers remain cautious after months of bad economic news.

Wal-Mart is offering the Black Friday specials early this year so that shoppers who are watching every penny this season can plan ahead, chief merchandising officer Duncan Mac Naughton said in a statement.

Some analysts said these early-bird specials might attract some customers who would have stayed home otherwise, but said they don't expect the large crowds and mayhem typical of Black Friday.

Retail expert Britt Beemer, founder of America's Research Group, said consumers have grown to expect certain things during Black Friday shopping, such as limited quantities and early-morning shopping.

"When you don't have those issues and ingredients, it's just a pre-Christmas sale," he said.

Other retailers have already announced Black Friday plans as they seek more shoppers. Macy's and Target said they will open at midnight after Thanksgiving.

angel.jennings@latimes.com

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