Bud Light Platinum, a long-germinating beer concept from Anheuser-Busch InBev that's not quite Bud Light and not really Budweiser, will finally hit stores in January.
Belgium-based Anheuser-Busch, the world's largest brewer, said Wednesday that the new beverage "appeals to a key group of beer drinkers and expands consumer occasions" to drink beer.
Platinum will have 6% alcohol by volume and 137 calories. Top-selling Bud Light, by comparison, has 4.2% alcohol and 110 calories, while Budweiser has 5% alcohol and 145 calories.
Some beer enthusiasts online Wednesday suggested that Platinum is Anheuser-Busch's attempt to take advantage of growing interest in craft beers, whose popularity has also sparked a recent boom in American-style beer gardens.