Amazon.com Inc. will allow customers to use Hulu+ on its upcoming Kindle Fire device, adding a major source of TV and movie content to its tablet arsenal.
The 7-inch tablet, which will begin shipping next week, costs $199 and will feature a special, limited version of Google's Android operating system that Amazon customized.
That means Amazon will selectively choose which apps it will allow on the device — and which it will not. That gatekeeper approach is similar to the way Apple runs its App Store: approving only apps that follow its many guidelines, and taking a percentage of all Apps its sells on the iPad.
For now, Hulu+ joins a parade of popular content apps that will be available when the Kindle Fire comes out, including Netflix, Rhapsody, Pandora and Twitter.