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OBITUARIES : PASSINGS / Evelyn Lauder

Member of cosmetics family

Evelyn Lauder helped create pink ribbon symbol for breast cancer awareness

November 14, 2011|Times Wire Reports
  • Evelyn Lauder, a member of the Estee Lauder cosmestics family who helped create the pink ribbon symbol for breast cancer awareness, attends the New York Women in Communications' Matrix Awards in April.
Evelyn Lauder, a member of the Estee Lauder cosmestics family who helped… (Evan Agostini, AP )

Evelyn Lauder, 75, the daughter-in-law of cosmetics magnate Estee Lauder who helped create the pink ribbon symbol for breast cancer awareness, died Saturday at her Manhattan home of complications from nongenetic ovarian cancer, said Estee Lauder Cos. spokeswoman Alexandra Trower. She had been diagnosed with ovarian cancer in 2007, years after battling breast cancer.

Lauder worked for more than 50 years for the beauty products giant, holding many positions and helping to develop its lines of skin care, makeup and fragrance. Most recently, she held the title of senior corporate vice president.

She is best known as a powerhouse champion of breast cancer research and for helping to create the pink ribbon campaign in 1992 with Self magazine editor Alexandra Penney.

Lauder also raised money to establish the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City, which opened in 2009.

For The Record
Los Angeles Times Wednesday, November 16, 2011 Home Edition Main News Part A Page 4 News Desk 1 inches; 54 words Type of Material: Correction
Evelyn Lauder: In the Nov. 14 LATExtra section, a brief obituary of philanthropist Evelyn Lauder, who helped create the pink ribbon symbol for breast cancer awareness, said that the Evelyn H. Lauder Breast Center at Memorial Sloan-Kettering Cancer Center in New York City opened in 2009. It opened in 1992 and expanded in 2009.

Born Evelyn Hausner in 1936 in Vienna, she fled Nazi-occupied Europe with her parents. They eventually settled in the United States.

At Hunter College in New York, she met Leonard Lauder, the elder son of Estee Lauder, whose family owned what was then a small cosmetics company.

The couple married in 1959. Leonard Lauder is now chairman emeritus of the company. Estee Lauder died in 2004 at 97.

news.obits@latimes.com

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