"Our first audience was people who live here," Perchuk explained. "And in many ways we really wanted people to come to L.A. rather than have the art come to them. There wouldn't be the same excitement of seeing works in multiple contexts if we did Pacific Standard Time 'lite' and sent a couple shows somewhere else."
So the museums, whether they agree with this notion or not, were left to explore sending their exhibitions elsewhere on their own, with varying degrees of success. And two large L.A. museums report that they are still in negotiations. Wendy Kaplan, the head of decorative arts and design at LACMA, said that "California Design 1930-1965: Living in a Modern Way" will "likely travel to three countries: Japan, Australia and New Zealand."
In this case, she said, it's necessary to line up at least three venues to make a tour worthwhile financially because of crating and shipping costs. "If it's a Rembrandt show, your angst would be insurance costs," she said. "But with three-dimensional objects, we're talking about making purpose-built crates with foam cut-outs to protect the works. Sometimes you have a crate within a crate. It's really time consuming and often costs more money than the object itself is worth."
Meanwhile, the Hammer Museum reports that they are in "serious conversations" to travel "Now Dig This! Art and Black Los Angeles, 1960-80" to a venue that insiders believe to be the Museum of Modern Art's PS1. Hammer Museum Director Annie Philbin would not confirm nor deny the particular institution. "All I can say is that we are really hopeful and optimistic about our show traveling to New York," she said.
But she adds that the process has not been easy because of the show's groundbreaking content. "Usually when you travel shows a museum can commit two years in advance," she said. "It was very hard to travel this show because people didn't know what they were getting. They wanted to see the show first."