Black Friday's dirty little secret: The West Coast has a bit of an edge for some online sales because of the time difference. It doesn't mean earlier access to a sale, just that there's no need to stay up past midnight to catch a deal.
Case in point: Shell Vacations Hospitality is reducing hotel room rates up to 50% starting around 9 p.m. PST the Thursday before Black Friday. No need to set the alarm clock.
The deal: Shell Vacations Hospitality offers discounts at 23 properties in the U.S., Mexico and Canada. Some examples: Rooms starting at $65 a night at the Inn at the Opera in San Francisco; $55 a night at the Orange Tree Golf Resort in Scottsdale, Ariz.; $50 a night at the Desert Rose Resort in Las Vegas. Prices exclude tax and fees.
When: The sale begins at 9:01 p.m. PST Nov. 24 and ends 9:01 p.m. PST Nov. 28. Travel period for sale rooms vary by hotel.