Shiny new cars might be the main attraction at the L.A. Auto Show as it opens to the public on Friday, but it's the women presenters -- many of them clad in designer dresses this year -- who may steal the show.
More automakers are going for the professional, high-fashion look this year. Porsche models are donning Alexander Wang and Toyota presenters are wearing Max Mara dresses.
At the Jeep Cherokee display during industry preview day Thurday, two men anxiously waited to grab the attention of a statuesque brunette dressed in a body-hugging Robert Rodriguezleather dress. She caught their eyes and struck a pose as they snapped pictures of her next to the new SUV.
The men huddled to compare photos. Satisfied, they walked away.
"At our company all the men gravitate toward the models," said Wally Cooper, who works for an automotive merchandising company.
But they're not just well-dressed models. Many women undergo the same training as car dealers, earning them the title of product presenter. Ask them any question about the car, and some cases cars, and these women will answer with confidence.