Jean Dujardin and Berenice Bejo star in the new silent film "The Artist." (Peter Iovino / The Weinstein…)
The clang of computer-generated robots, the whoosh of men in capes, the purr of a 3-D animated kitty — modern Hollywood blockbusters are a cacophony of sound and color. But one of the movies creating the most commotion in film circles right now is notable for a surprisingly anachronistic quality: its silence.
"The Artist," a nearly wordless black-and-white melodrama starring two French actors little known outside Europe, has emerged as an unlikely crowd-pleaser on the film festival circuit — and as an Academy Awards contender.
Set in the late 1920s and early '30s, it follows a silent film heartthrob, George Valentin (Jean Dujardin), and a chorus girl, Peppy Miller (Bérénice Bejo), who meet cute just as talkies are arriving. The new technology will transform her into a star and him into a relic, leaving him penniless, despondent and alone. Yet the two develop a tender affection.
Shot for $14.2 million in classic Hollywood locations — Mary Pickford's Hancock Park starter mansion, the Orpheum Theater in downtown L.A., the Paramount Pictures and Warner Bros. backlots — the plot of "The Artist" may be simple, its look retrograde. But bringing the film to screen required no small amount of innovation: writing and illustrating a screenplay that would appeal to actors; figuring out how to propel the story without dialogue; landing a financier for the unorthodox project; finding a way to give the film a vintage aesthetic; and now selling it to critics, general audiences and awards.
If the movie, which opens Friday, garners a best picture Oscar nomination, it will be the first silent film to do so since 1928's "The Patriot."
"It was a fantasy at the very beginning," said director Michel Hazanavicius, 44, known for his giddy French-language spy parodies, "OSS 117: Cairo, Nest of Spies" and "OSS 117: Lost in Rio." "A lot of directors have this fantasy because it's really the purest way to tell a story, just with images. The lack of sound makes room for the audience. You do the movie with me. You don't have all of this explosion and effects and shouting noises."
Hazanavicius shared his low-tech idea with Bejo, who is also his romantic partner, at what seemed to her an inauspicious moment. It was late 2009, and "Avatar," with its audacious use of high-tech filmmaking, was breaking box office records. "I was enthusiastic but I couldn't help laughing," she said. "It was very strange. You want to do a black-and-white and silent movie?!"
Around the same time, Hazanavicius was approached by producer Thomas Langmann, son of French producer and director Claude Berri. Langmann wanted Hazanavicius to direct a movie based on a popular series of French crime novels. Instead, Hazanavicius persuaded Langmann to back his silent film project by describing his vision of a few scenes and appealing to the producer's sense of adventure.
"I've always wanted to work with Michel.... Part of being a producer is taking a risk," said Langmann, 39.
"The Artist" was a financial risk — modern silent films are mostly relegated to art exhibits and film schools. The last such movie to make an impact at the box office was "Silent Movie," Mel Brooks' 1976 satire of the slapstick comedies of Charlie Chaplin and Buster Keaton, which earned $36 million.
"Finding an audience for a modern silent film will be an uphill battle," said Jan-Christopher Horak, director of the UCLA Film and Television Archive. "People are used to consuming five different pieces of media at once these days.... It is a gamble."
Langmann supplied some of the budget himself and cobbled together the rest from French studios and TV channels. Before the film debuted at Cannes Film Festival in May, Harvey Weinstein's company purchased distribution rights for the U.S. and several foreign territories, including China and Britain, for a sum in the millions (he declined to be more specific).
"For Thomas Langmann, it would have been smarter to make a $150-million Marvel comic book movie," Weinstein said. "He has to be committed to a mental institution.... If the movie doesn't work, we're all going to be at the silent lunatics home."
The unorthodox creative process of "The Artist" began with Hazanavicius' script. He deliberately kept the plot simple and the number of characters few so that audiences could follow the movie with only the help of a few dozen title cards.
Concerned that agents and actors wouldn't be interested, he prepared a lavish screenplay with black-and-white photos — a Greta Garbo film premiere, a vintage Ford trundling through Hollywoodland — and enlarged the text. "It has to read like a short novel," he said. "If you have a normal script, I thought it was a little bit not sexy."