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Dodgers cut prices for season tickets

The Dodgers announce that some ticket prices will be reduced by as much as 60%. The Dodgers sold 2.9 million tickets last season, ranking 11th in the major leagues.

October 24, 2011|By Bill Shaikin
  • Kevin Beaumont and his son Matthew take in an interleague game against the Angels from field-level box seats.
Kevin Beaumont and his son Matthew take in an interleague game against the… (Los Angeles Times )

After a season in which the Dodgers played to a half-empty stadium, the team announced Monday that the price of almost every season ticket would be reduced next season, some by as much as 60%.

The Dodgers will cut prices for mini-plans and single-game tickets as well, said David Siegel, senior director of ticket sales. Those prices will be announced at a later date, he said.

The Dodgers sold 2.9 million tickets last season, their smallest total in a nonstrike year since 1992. The Dodgers ranked 11th in the major leagues in tickets sold last season, trailing among other teams the Milwaukee Brewers, the team that plays in the smallest market in the majors.

The Dodgers had ranked among the top three in tickets sold every year since 2004, when Frank McCourt bought the team. They sold about 17,000 season tickets this season, down from about 27,000 four years ago.

In addition to the price cuts, Siegel said, the Dodgers are enhancing the value of season tickets by adding such perks as early access to the ballpark, the chance to play catch on the field after several day games and an on-field viewing party for the All-Star game.

"It's not only the pricing," Siegel said. "It's also the benefits."

The most drastic price cuts occurred in the seats closest to the foul poles. Field-level seats in the area once known as Mannywood were cut 60%, from $40 to $16. Loge seats in the corners were cut 40%, from $25 to $15.

Season seats on the reserved level and outside the bases will be sold for $6 per ticket — the lowest such price in 24 years, according to the team. Season seats on the top deck will cost $5 per ticket.

bill.shaikin@latimes.com

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