Vevo, an online music video start-up, is pressing play on its latest product — a Facebook app that lets bands and musicians showcase their music, sell albums and merchandise, live stream concerts and collect mail addresses from their fans, among other things.
The New York company, jointly owned by Universal Music Group and Sony Music Entertainment, is the latest player to dive into the crowded do-it-yourself market for apps and services for musicians.
Digital start-ups such as ReverbNation, RootMusic, Bandcamp, Topspin and Songkick, as well as established giants such as Live Nation Entertainment, are rushing to be the online broker between bands and fans on Facebook and other digital platforms. This relationship is increasingly important as digital tools give bands the ability to distribute their own music, directly communicate with their audience and build personalized marketing campaigns.
On Facebook, RootMusic and ReverbNation are the top two music applications, according to AppData.com, a site that tracks applications.
Vevo plans to set itself apart from rivals by giving musicians the ability to present all their music videos on Facebook within a single window — leading to more clicks and, hopefully, deeper engagement with fans, said Vevo's general manager, Fred Santarpia.