The call has come in: Apple will officially launch its next iPhone (or iPhones) on Oct. 4.
The unveiling of the much-anticipated iPhone 5, announced in an invitation sent to members of the media Tuesday, will be held on Apple's Cupertino, Calif., campus, in its Town Hall auditorium.
"Let's talk iPhone," the invitation says simply.
The invitation doesn't give much else away. The Google maps icon on the lower left of the invitation is focused on Apple's campus at 1 Infinite Loop in Cupertino, directly adjacent to Interstate 280. And then there are the time and date.
The phone icon may be the only clue: For iPhone users, the little circled red "1" indicates a single message or call. That could mean Apple will announce only one new iPhone model, rather than two models, one of which was rumored to be a smaller, cheaper or faster version of the iPhone 4.