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AT THE MOVIES

100% genuine

'50/50' star Joseph Gordon-Levitt just can't take his finger off the record button.

September 29, 2011|Nicole Sperling

The comedy in the script helped keep the atmosphere on set light. Rogen's Kyle, who has some trouble coming to terms with his friend's mortality, uses Adam's diagnosis as an opportunity to pick up women and smoke medical marijuana. Gordon-Levitt said he specifically appreciated the scenes involving the friends' awkward hook-up attempts.

"There are not nearly enough movies that show how the mating ritual is really just... not sexy at all," Gordon-Levitt said. "I know when I was younger, before I had a lot of those experiences, I bought into some of the fantasies that Hollywood sells about romance and sex. This movie says don't believe the hype. You don't have to have cancer to have nights like that, nights that are totally lame."

After the "50/50" screening, the Los Angeles native hosted a late-night event in Toronto titled "hitRECord at the Movies with Joseph Gordon-Levitt" as part of his moonlighting gig as head of the online production company "hitRECord," which he founded with his late brother, a performance artist who went by the name Burning Dan.

There was no sign of exhaustion as the lanky actor commandeered the stage, riffing on the videos he created with his online partners and bringing audience members to the stage to participate in readings that would likely make it into later pieces.

For The Record
Los Angeles Times Saturday, October 01, 2011 Home Edition Main News Part A Page 4 News Desk 1 inches; 32 words Type of Material: Correction
Joseph Gordon-Levitt: A Sept. 29 article in the Calendar section about actor Joseph Gordon-Levitt said that the character he plays in the movie "50/50" is 25 years old. The character is 27.

Gordon-Levitt, who will next star in the bike messenger actioner "Premium Rush," is currently working with Nolan for a second time -- before he joins Steven Spielberg on the set of the period drama "Lincoln." But it was when he talked about hitRECord that he became the most exuberant. Having acquired a video camera at a young age, the actor explained that he used to tell himself to "Hit Record" as a reminder to be creative, whether it was writing songs or stories, or making short films.

Now he regularly emcees live shows -- like the one he scheduled in Toronto -- to show off the site's efforts. He just released its first anthology of work, titled "RECollections" and scored a book deal for the company's literary efforts.

"Making things in all sorts of ways is what I love to do. It's my therapy, it's my everything. I just can't wait around for someone to hire me," Gordon-Levitt said. "That round REC button became a symbol, a metaphor for taking things into my own hands and doing it."

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nicole.sperling@latimes.com

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