Burger King is getting healthier -- or so the fast-food chain would have you believe.
BK has unveiled a new menu that includes 10 dishes it says will appeal to diet- and fitness-conscious consumers. These taste treats include Caesar salads, smoothies and wraps.
"We spent the last year analyzing every aspect of our business to better understand what our guests expect from the Burger King dining experience," says Steve Wiborg, the company's North American president. "We found that consumers wanted a broader range of menu options to complement our signature fire-grilled burgers."
Sounds good. Except for one small thing.
While many of the new items are indeed better for you than, say, much of the rest of Burger King's menu, they're not what most nutritionists would call healthful. Not exactly.
For instance, the new Garden Fresh Salad Chicken Caesar with Tendercrisp and Dressing contains no fewer than 670 calories and 1,760 milligrams of sodium.