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Can Oprah save OWN? [video]

April 02, 2012|By Pat Benson

Oprah Winfrey's cable network is in trouble, entertainment business reporter Joe Flint says in this video.

Created 15 months ago in partnership with cable television giant Discovery Communications, the Oprah Winfrey Network was expected to get off to a good start by tapping the 6 million fans who were watching Winfrey's talk show in syndication. 

Instead, OWN is averaging just 259,000 viewers in prime time, according to Nielsen.

Winfrey said on "CBS This Morning" that the channel has been much harder to get off the ground than she expected, reporter Meg James writes today on our sister blog, Company Town.

"Had I known it was this difficult, I might have done something else," Winfrey said.

Flint and James teamed up to report on OWN, and Flint explains what is happening with the cable channel in this video. 

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