Facebook will be the top recipient of social media advertising spending this year, according to a survey from the Creative Group.
The Menlo Park, Calif., outfit surveyed 500 advertising and marketing executives in the first quarter on how social media ad dollars will be spent.
More than half said they expected companies to increase their advertising or marketing investment in Facebook. Other social networks such as Twitter, Google+, LinkedIn and YouTube hovered around 40%.
Marketers were also asked if they would decrease their spend on social media this year. A small percentage -- 4% -- said they would dial back advertising and marketing spending on Facebook while 5% said they would spend less on Twitter, Google+, LinkedIn and YouTube.