Two brothers are launching an airline to serve executives and others who are willing to pay a hefty monthly membership fee for unlimited travel up and down the California coast.
Surf Air in Santa Monica began enrolling members Thursday to fly between airports in Los Angeles, Santa Barbara, Monterey and Palo Alto starting in May. It's not a new concept; larger commercial airlines have tried the all-you-can-fly concept on a limited basis.
Surf Air will charge a monthly fee, starting at $790, for unlimited flights between the four destinations on small eight-passenger aircraft. The flights will take off on a schedule to be established later, based on the demand of members. Customers must buy a minimum three-month membership.
Surf Air was founded by Wade Eyerly, a former campaign aide to Vice President Dick Cheney, and his brother, David, a former manager at Frontier Airlines. The brothers attempted to launch a similar operation on the East Coast last year under the name PlaneRed, but a Surf Air spokeswoman said the brothers decided instead to relocate it to the West Coast after working with MuckerLab, a technology business development firm.