Would you fly more often if your reward was a regular supply of socks or a leather vest autographed by George Clooney?
With demand for air travel on the rise, the competition for passengers is heating up. One way airlines are trying to lure passengers is with tantalizing rewards offered through frequent flier programs.
And many of those rewards are, well, weird, according to a study by IdeaWorks, a Shorewood, Wis., airline consulting firm that studied more than 150 airline rewards programs. The firm released a list last week of the top 40 “weird, wild and wonderful” rewards.
For example, passengers of the Latvian national airline AirBaltic who accumulate 13,754 airline points can trade the points in for a dog-sled adventure.