Maybe Instagram needs a better filter for how it announces its deals. Its user base seems to have a twitchy reaction with every announcement.
Last week, it was the end of the world as they knew it for iPhone users, who had the Instagram universe all to themselves until Android users were given the keys. It seemed a photo joust might have been in order.
And now Facebook has announced it's buying the super popular photo-sharing app and social network for $1 billion.
As @HmSeb put it on Twitter, Instagram is in a relationship now, and it's complicated.
And, as with any new relationship, there is no shortage of opinion and overreaction. Here's a sampling of the unfiltered hyperbole:
"Instagram just officially died today," wrote @AmirKassaei.
"I liked instagram before they sold out," wrote @EAJosh.
Not everyone was turned off. Some said they might now reconsider. "I might install @instagram now that all the whiny hipsters are leaving," wrote @commagere. And @benjaminjackson had a good point: "At least you can look forward to your mother being on Instagram soon." Lovely.