SAN FRANCISCO -- Facebook is buying the youth vote.
Instagram isn’t your mother’s or your grandmother’s mobile app. Its users trend far younger than Facebook’s, according to a study from Experian Hitwise.
More than half of the visitors to Instagram’s website are under the age of 35, said Heather Dougherty, Hitwise’s research director. Facebook’s website draws a more mainstream audience (read here: gray hair).
In fact, over the last four weeks, most Instagram users were between the ages of 18 and 34, whereas Facebook drew users between 25 and 34 as well as 55 and older.
