OK, take a deep breath. Find your happy place. Now try this on for size: $200 monthly cable bills.
That's the prediction from market researcher NPD Group, which says cable bills of that wallet-busting magnitude could arrive by 2020.
"As pay-TV costs rise and consumers' spending power stays flat, the traditional affiliate-fee business model for pay-TV companies appears to be unsustainable in the long term," says Keith Nissen, research director for the firm.
Households now get smacked with average cable bills of $86 a month, NPD says. That's just for basic and premium channels, and doesn't include phone or Internet service.
By 2015, the firm says, average bills will top $123. And by 2020, $200.
Why? Blame the never-ending tussles between cable operators and program creators over how much money should be changing hands. This results in cable bills rising by as much as three times the rate of inflation year after year.