The pair's split, like many high-profile break-ups, has been public and messy.
Mike and Ike, a staple at movie theater concession stands and grocery store check-outs, called it quits.
The announcement came through the candy's Facebook page last week, and also announced on Tumblr and Twitter.
"Yes, it's true," the announcement read. "We should have seen it coming."
Oh, the made-up heartache.
With the stunt, the candy maker, Just Born Inc., which also makes Peeps and Hot Tamales, is pumping $15 million into a year-long advertising campaign, a spokeswoman confirmed -- a big jump from 2011 when the company spent $125,000 on advertising. The campaign revolves around whether the pair will reconcile.
In the meantime, boxes of the candy carrying the pair's name sport seemingly hand-drawn scribbles that cross out the name of Mike or Ike -- depending on which of the two is writing.