President Obama pulled in $53 million in March for his reelection effort, his campaign announced today.
The total marks an uptick in monthly fundraising for the president's reelection bid, which brought in a combined $45 million in February for the campaign, the Democratic National Committee and two related fundraising committees.
In a video released early this morning, the campaign said that 190,000 of the 567,000 total donors for the month -- about a third -- were first-time donors to the campaign. Since the start of the campaign a year ago, the figure is close to 50%, and officials are hoping Mitt Romney's likely clinching of the Republican nomination will serve to reignite donors who had given four years ago but have yet to do so for the 2012 effort.
In a sign the general election has begun in earnest, campaign manager Jim Messina specifically referenced Romney in his appeal to small donors.