A new pair of ads for iPhone 4S may have personal assistants around town a little concerned. Siri has gone Hollywood, helping celebrities figure out things like rain and where to find organic mushrooms.
In a departure from Apple's earlier ads that used celebrities only for warm and authoritative voice-overs, a couple of new TV ads feature actor Samuel L. Jackson and "New Girl" actress Zooey Deschanel engaging with Siri.
Fans note that Sam Jackson doesn't curse and Zooey Deschanel doesn't sing in these ads. You'll have to wait for the parodies that will certainly come.
Jackson brings his swagger, canceling his golf game and opting for "date night" instead. Siri helps him find organic mushrooms for his risotto, remember to put the gazpacho on ice -- "unless you like hot-zpacho" -- and convert ounces to cups.