Chatter about an iPad mini just won't settle. Another analyst just added fuel to this hot-air balloon with a note to clients. But revisiting Steve Jobs' take on going smaller might just deflate some of this speculation.
This week, Sterne Agee analyst Shaw Wu wrote that a 7- or 8-inch screen with resolution that's comparable to the first- and second-generation iPads is feasible, according to Barron's. "From a competitive standpoint, we believe an iPad mini with a lower price point would be the competition’s worst nightmare," Wu wrote. "We believe a lower-priced iPad mini would make it even more difficult for the competition to gain traction."
But that doesn't fit with what Steve Jobs said over the years. What did Steve say? Size matters.
On an earnings call in October 2010, Jobs addressed the issue of smaller screens, which he declared DOA -- dead on arrival.
"One naturally thinks that a 7-inch screen would offer 70% of the benefits of a 10-inch screen," he said. "Unfortunately, this is far from the truth. The screen measurements are diagonal, so that a 7-inch screen is only 45% as large as iPad's 10-inch screen. You heard me right; just 45% as large."