In one of the more bizarre instances of auto advertising, a YouTube video that shows an elderly Florida woman crashing her 2004 Toyota Camry through a Publix supermarket, injuring 10 people, is sponsored by Toyota.
The video of Saturday's incident was posted earlier this week by Russia Today. As the Camry shatters the glass door and plows into a baby carriage and shoppers, an advertisement pops up saying, “The following presentation is brought to you by: Toyota moving forward” with the distinctive Toyota logo inserted into the advertisement.
The advertisement then morphs into a pitch for Toyota’s new Prius c hybrid car.
It is an unfortunate case of how automated placement systems link brand advertising with content about the respective brand. The Florida Highway Patrol released the video and it has been posted by many news websites.
The cause of the crash is under investigation, although the initial reports said the driver, 76-year-old Thelma Wagenhoffer of Palm Coast, hit the gas pedal instead of the brakes. According to a National Highway Traffic Safety Administration study, women, especially elderly women, are more likely than men to mistake the gas pedal for the brakes.