Beetles and Rogues are for chicks, 911s and F-series trucks are for dudes.
That’s the finding of TrueCar.com’s study of new-vehicle buying preferences by gender.
"Female car buyers really gravitated toward smaller, more fuel-efficient cars and crossovers," said Kristen Andersson, a TrueCar analyst. "It was the complete opposite for male buyers, who preferred either a fast and sporty vehicle with distinctive curb appeal or a big vehicle, like a large truck or SUV."
The Volvo S40 had the highest percentage of women buyers, 57.9%. The other models most purchased by women were the Nissan Rogue, the Volkswagen Eos, the Volkswagen Beetle and the Hyundai Tucson.
Almost 55% of Beetle buyers were women, despite a VW remake of the car that was intended to make it more attractive to men. The remake did corral more men. Last year, more than 60% of Beetle buyers were women.