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Women buy VW Beetles, men purchase Ferraris and trucks

April 22, 2012|By Jerry Hirsch
  • The Mini Cooper S Countryman. Mini is the favorite car brand among women, according to TrueCar.com.
The Mini Cooper S Countryman. Mini is the favorite car brand among women,… (Mini )

Beetles and Rogues are for chicks, 911s and F-series trucks are for dudes.

That’s the finding of TrueCar.com’s study of new-vehicle buying preferences by gender.

"Female car buyers really gravitated toward smaller, more fuel-efficient cars and crossovers," said Kristen Andersson, a TrueCar analyst. "It was the complete opposite for male buyers, who preferred either a fast and sporty vehicle with distinctive curb appeal or a big vehicle, like a large truck or SUV."

The Volvo S40 had the highest percentage of women buyers, 57.9%. The other models most purchased by women were the Nissan Rogue, the Volkswagen Eos, the Volkswagen Beetle and the Hyundai Tucson.

Almost 55% of Beetle buyers were women, despite a VW remake of the car that was intended to make it more attractive to men. The remake did corral more men. Last year, more than 60% of Beetle buyers were women.

The Porsche 911 had the highest percentage of male buyers, 88.2%. That was followed by the GMC Sierra, the Ford F-series, the Chevrolet Corvette and the Chevrolet Silverado.

The brands with the highest percentage of female buyers are Mini, Nissan, Kia, Honda and Mitsubishi.  They ranged from 46.2% for Mini to 44.9% for Mitsubishi.

The brands with the highest percentage of male buyers are Ferrari, Bentley, Maserati, Porsche and Jaguar. They ranged from 92.5% for Ferrari to 73.9% for Jaguar.

But if you toss the small-volume exotic brands, the male-favored nameplates included GMC, Dodge, Land Rover, Ford and Chevrolet. The range was 73.5% for GMC to 67.8% for Chevrolet.

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