The Kindle Fire appears to be burning up its competition -- on the Android side, anyway.
Amazon.com Inc.'s tablet computer is catching on in a big way, having grabbed 54.4% of the Android tablet market by the end of February, the fourth month that it was on sale, according to new data from comScore Inc. That represented a near doubling of the Fire's Android market share since December, when it was at 29.4%.
In a way, the Kindle Fire is gobbling up the small fish in the pond -- far outpacing Samsung's Galaxy Tab (15.4% of Android), Motorola Xoom (7%), the Asus Transformer (6.3%) and others by Dell, Lenovo and Sony.
But the big fish remains Apple's iPad, which, according to the market research firm IDC, controlled about 55% of the entire tablet market as of the fourth quarter of 2011, with Android tablets accounting for about 45%. In its release Friday, comScore declined to offer more recent overall market share numbers, so we don't yet have an up-to-date snapshot of the broader tablet battle.