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Books, websites about persuasion

April 28, 2012

Want to get people to do all you desire? Try these resources:

"Influence: The Psychology of Persuasion," by Robert B. Cialdini (HarperCollins, 2006).

"Yes! 50 Scientifically Proven Ways to Be Persuasive," by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini (Free Press, 2008).

workingpsychology.com, website of Kelton Rhoads of USC's Center on Public Diplomacy.

http://www.influenceatwork.com, website of consulting company founded by Cialdini.

— Chris Woolston


'Weapons of persuasion' from Robert Cialdini

Oprah Winfrey, Bill Clinton are persuasive people -- but why?


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