Android phone users looking for a place to rent are getting a new app from Zillow.
Launching today, Zillow Rentals for Android gives apartment seekers an app that puts on-the-spot comparison power in their hands. It gives access to the real estate information site's estimates on more than 100 million homes and apartments in the U.S.
"Renters shop differently from buyers and look at many homes quickly, in specific locations, in a short amount of time," said Jeremy Wacksman, Zillow's vice president of consumer marketing and mobile.
It's notable that the app is debuting for Android phones instead of the iPhone. In previous app launches, developers would test the water with an iOS app first and then develop for other platforms. The app ecosystem seems to be maturing, as developers better understand the audiences for which they are developing, by platform.
"The main reason Zillow is launching on Android is that the audience skews younger, and they felt a larger pool of renters, who would benefit from a rental app, could be reached on the Android platform versus iOS," Wacksman said.