Despite ongoing complaints about NBC's coverage of the Olympics, the 2012 London Games are proving to be a hit for the network on TV and online.
The prime-time TV coverage is getting the highest-ever ratings for an Olympics, with the opening weekend drawing 35.8 million total viewers in prime time.
But an even faster growing audience apparently exists online, where NBC is streaming the events live (or at least with less of a tape delay than the network broadcast).
So far during the Olympics' first week, there have been 75 million total videos streamed from NBCOlympics.com and the NBC Olympics apps. According to NBC, that's up 182% from the Beijing Olympics in 2008.