The media company that launched a YouTube channel targeting teens and tweens has drawn $3.5 million in funding from a group of investors led by the venture capital firm MK Capital.
AwesomenessTV has attracted some 12 million views since the channel premiered in June with an assortment of online programs, including a talk show, sketch comedies, music offerings and sports shows. The channel is the brainchild of Brian Robbins, a veteran producer who has spent decades creating movies and television shows for young viewers.
"Brian is just a really unique guy with a proven ability to connect with this audience," said MK Capital partner Mark Terbeek, who spearheaded the investment and will serve on the AwesomenessTV board. "We know he gets it and can produce stuff cost-effectively."
Terbeek said his firm believes AwesomenessTV has the potential to become a next-generation media company, effectively reaching audiences that look to the Internet for their entertainment -- especially to YouTube.