BEIJING -- Filmmaker James Cameron and 3D photography specialist Vince Pace have announced that the Cameron Pace Group (CPG), which specializes in providing 3D technology, services and consulting to other producers, will launch a new joint venture in China. The deal, signed Wednesday in Beijing with the state-owned Tianjin North Film Group and Tianjin High-tech Holding Group, will see CPG triple in size in the next 18 months, as Cameron and Pace build up a staff of Chinese workers, overseen by a team that will come in part from the U.S. and be housed at CPG China’s new studio in the city of Tianjin.
Cameron said this is the first step in a global expansion for the company, part of a push to make 3D technology the universal film standard worldwide.
"Our fantasy is that China will set the path and the rest of the world will look and say, 'They’re going straight into 3D production,'" said Cameron.
China, the fastest-growing world film market, has been quick to embrace 3D cinema. Cameron's 3D "Avatar" was the biggest-grossing movie of all time in China, with around two-thirds of the total Chinese revenue of $208 million coming from 3D screenings. The re-release of Cameron’s “Titanic” in 3D made as much money in China as it made in all other international markets (excluding North America) combined.