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Fashion News: Ryan Lochte may dive into fashion

August 09, 2012|By Susan Denley
  • Ryan Lochte, preparing for a race, has multiple post-Olympics offers. (That's Michael Phelps behind him.)
Ryan Lochte, preparing for a race, has multiple post-Olympics offers.… (Patrick B. Kraemer /EPA )

Olympic swimmer Ryan Lochte reportedly has multiple offers to create -- by which we mean put his name on -- a fashion line. He also has multiple TV offers, endorsement offers and so forth. [Hollywood Reporter]

But -- and this doesn't really surprise me -- the Vogue cover in June on which he frolicked across the sand with fellow Olympians Serena Williams and Hope Solo turns out to have produced the weakest newsstand sales of the year so far for Vogue. It doesn't surprise me because it looked more like a fitness magazine cover than a Vogue cover. The best-seller so far is March, featuring singer Adele. [WWD] 

Speaking of the Olympics, the sparkly uniforms worn by the synchronized swimmers are getting attention. And as to questions about how they -- and other female swimmers -- keep their makeup on: It's waterproof, silly. [The Cut]

Returning to Vogue for a moment, Lady Gaga is on the cover of the all-important September issue, usually the most advertising-packed of the year. [Vogue]

Now back to the Olympics: Jamaican sprinter Yohan Blake reportedly is being investigated by the International Olympic Committee for wearing a $500,000 watch by Richard Mille, instead of a timepiece by Omega, the official timekeeper for the games. Wait a minute. $500,000? Blake, it seems, is poised to become a spokesman for Mille after the Olympics.  [Styleite]

Japanese label ICB hasn't been distributed in the West for a decade, but it is making a comeback here now, with new designer Prabal Gurung's fall collection. Clothes from the line will be available at select Barney's New York stores nationwide. [WWD]

Aerin Lauder, former creative director of the makeup company founded by grandmama Estee Lauder, is ready to launch her own new makeup line. [Vogue]

Increasingly, young designers and design students are turning their attention to the more lucrative accessories field rather than to clothing design. It's the economy. [NYT]


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