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The Morning Fix: 'Bourne Legacy,' Schwarzenegger and happy cows

August 10, 2012|By Meg James
  • Former California Gov. Arnold Schwarzenegger is back -- in movies.
Former California Gov. Arnold Schwarzenegger is back -- in movies. (Jacques Brinon )

After the coffee. Before wondering where in the heck did our summer go?

The Skinny: Today we take a peek at projections for the weekend movie box office, Arnold Schwarzenegger's return to the big screen, DreamWorks' plans for an entertainment district in Shanghai, NBC's fast start on advertising sales for the 2014 Olympics, and a bizarre incident Thursday in Nantucket, Mass., involving Deadline owner Jay Penske. And, oh yeah, three days until Joe Flint gets back from vacation. Woo hoo! Yes, your Company Town team is counting the days. 

The daily dose: Prepared for a nasty hangover?  An Olympic-sized hangover? Ratings have been so high for NBCUniversal's coverage of the London Olympics (broadcast network averaging about 32 million viewers a night) that Alan Wurtzel, NBCUniversal president of research, is predicting that come Monday, America will be blue and out of sorts after parting with its favorite obsession. After 17 days, the London Games wrap up Sunday. Yes, it's going to be a rough transition back to regularly scheduled programming. But at least we have the Dodgers and, for some, "The Bachelor."

Box office: Prognosticators expect "The Bourne Legacy" with Jeremy Renner to rough up the competition at the box office, including "The Campaign" and "Hope Springs." Details from Los Angeles Times and Variety.

Arnold is back. After a decade and a stint in Sacramento, former Gov. Arnold Schwarzenegger is reviving his film career, the Wall Street Journal reports. The 65-year-old former governor has already done work on three films. I guess he's not depending on that California employees pension check.

Whadja do? The Nantucket Inquirer and Mirror has an intriguing story about the arrest this week of Deadline owner Jay Penske and his brother on suspicion of trying to break into the Nantucket Yacht Club and allegedly tinkling on someone. We all know his site is famous for unloading on people, but this might bring it to a new level!

NBC at the blocks:  As the London Olympics wind down, NBCUniversal is looking to Russia with love. Advertising Age's Brian Steinberg reports that the media giant has already sold $200 million in ads for the 2014 Winter Games in Sochi, Russia. The next Games will be interesting because Sochi is more than 10 hours ahead of some of us here on the West Coast. NBC ad executives are trying to capitalize on the momentum from London.

More Charlie? Lionsgate Chief Jon Feltheimer warned analysts Thursday that we might be in for more Charlie Sheen. The studio is anticipating that its buyer, the FX channel, will order 90 episodes of "Anger Management," the troubled actor's new TV series, which Lionsgate produces. Lionsgate is gearing up to provide 40 episodes a year to FX, the News Corp. cable channel. The Hollywood Reporter explains.

Big dreams: Oriental DreamWorks executives are planning a new $3.1 billion entertainment and cultural center in the heart of Shanghai called "Dream Center." The Los Angeles Times reports that plans were unveiled this week for the waterfront entertainment and shopping district, the grand vision of Oriental DreamWorks, the joint venture between Glendale-based DreamWorks Animation and China's largest media companies.

California cows: The talented crew at local advertising agency Deutsch LA is bringing back the talking cows for a new ad campaign for the Real California Milk and Real California Cheese brands.  Adweek reports the first 30-second spot was directed by Fred Savage of "Wonder Years" fame.  

Inside the Los Angeles Times:  Kenneth Turan reviews "The Bourne Legacy."  Lions Gate revenue soared on the strength of "Hunger Games," but no profits. Facebook gets a Main Street.  And Ann Curry has a cringe-worthy post-breakup meeting with Matt Lauer on "Today."

Follow me on Twitter! @MegJamesLAT

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