Presidential campaigns have long micro-targeted messages for potential voters. But the Obama campaign's newest initiative is competing with more sensory overload than is usual: The campaign is going after the electronic dance music scene.
The Obama campaign released a new Web ad Tuesday, "DJs for Obama," that courts the EDM crowd and its artists as potential advocates for spreading its message to the masses. Locals including Dim Mak maven Steve Aoki and She Wants Revenge's Adam 12 make appearances, and the ad draws a parallel between the uplift of mainstream dance music and the message of the campaign.
